Ruffians, Liberty – The Barber Magazine


London’s most iconic department store is home to Ruffians barbershop. Designed with a nod of both Ruffians and Liberty’s heritage, the barbershop is one you could never forget.

In August 2017 Ruffians opened there fifth barbershop and male grooming store in Liberty.  Owner of the barbershop, Betty, is extremely proud of the store’s growth since opening two years ago.

Ruffians at Liberty London holds the perfect mix of traditional and stylish features throughout. Immediately welcomed by Liberty London oak doors (which were restored from old oak beams from the battleships back in the 1920s!) you can’t help but feel like you’ve arrived somewhere special.

“We have a spacious and open ‘shop within a shop’. Front and center is our retail area where a gorgeous antique glass cabinet showcases the beautiful limited edition Mühle shaving sets we sell – hugely popular with gift buyers looking for something special to buy the man in their lives. Also very popular is our own, newly relaunched range of styling and grooming products.

“We have two cutting areas in a beautifully designed, split-level space of beautiful dark timber panelling and exposed brickwork, with a vaulted ceiling and a row of skylights that flood the room with natural light from bustling Carnaby Street, right above our heads. After dark, the space is dramatically lit with pendant filament bulbs and spotlights.

“It boasts a large communal Scottish oak cutting desk with four stations on the lower level and a further two on the upper level, each with a bespoke Ruffians’ petrol blue Takara Belmont chair – the Rolls Royce of barber chairs.” Says Betty.


The team has created more of a ‘living space’ with cosy armchairs and lots of beautiful plants where customers can enjoy a Ruffians signature pale ale or guest whiskey whilst they wait, and the day’s stresses melt away!

Ruffians isn’t a ‘turn up and wait’ barbershop, service is available by appointment only to ensure that every customer is afforded the right amount of time for a relaxed, enjoyable experience.

“Every appointment begins with a sit-down consultation with the barber, to discuss in depth the client’s wants and needs, whether that’s a certain way of trimming your beard or a completely new hairstyle.

“As with any growing company, there is, of course, some friendly rivalry with our other equally amazing Ruffians stores – yes, you will notice the in-house trophies taking pride of place on the top shelves across the shop! Let’s not even mention the fierce competition to have the highest Google review score.” Adds Betty.

Follow @ruffians for more information!

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