Meghan Markle Named 2019’s ‘Most Powerful Fashion Influencer’

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Meghan Markle became a fashion icon overnight when she and Prince Harry announced their engagement in November 2017. And ever since then, every piece of clothing she wears pretty much sells out right away. This year, it’s clear that Markle’s fashion influence can’t be matched, as the Lyst Index has named her 2019’s most powerful fashion influencer.

Last year, Markle came in third behind Kylie Jenner and Kim Kardashian. But she overtook the Keeping Up With the Kardashians stars this time around, and she was also the only member of the royal family in the top ten. Markle’s sister-in-law Kate Middleton hasn’t made the top ten since 2017 when she was number five, and this year the Duchess of Cambridge took the number 11 spot.

In Tembisa, Johannesburg, today The Duke and Duchess visited to meet young entrepreneurs at the YES hub – a hive for creativity and social enterprise. Their visit was an amazing tour of the ingenuity and opportunity – seeing businesses that varied from food to essential sanitary products for local women. During their visit, they were able to sample food from ‘Chef Mish’ – a local masterchef winner – which he makes at the site as part of his catering business and cafe. They then joined YES community members to take part in training and tests that will help them gain skills and find work. On the third stop today, entrepreneur Moss showed The Duke and Duchess the organic produce he’s growing in the township with aquaponics – supplying local restaurants. And finally, The Duke and Duchess met the women behind the amazing Blossom Care Solutions – who are making 80,000 sanitary pads every month for women in their community. They are 100% compostable, and provide an essential low-cost product for women and girls. The Duchess has long campaigned on this issue and wrote in Time magazine in 2017, saying: “In communities all over the globe, young girls’ potential is being squandered because we are too shy to talk about the most natural thing in the world. To that I say: we need to push the conversation, mobilize policy making surrounding menstrual health initiatives, support organizations who foster girls’ education from the ground up, and within our own homes, we need to rise above our puritanical bashfulness when it comes to talking about menstruation.” • See our previous post to see The Dukes speech #RoyalVisitSouthAfrica Photo ©️ PA images

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According to The Daily Mail, the Lyst Index is a global fashion search platform that collects data on the biggest trends and analyzes the numbers to find out which celebrity leaves the biggest mark on the world of fashion. The Lyst Index looks at clothing sales, page views, social media mentions, and media coverage to create their list. And in 2019, Markle came out on top because anything the Duchess of Sussex wore in public sparked a 216 percent increase in online searches for similar items.

Markle’s five different shirt dresses that she wore during her royal tour of South Africa led to a massive increase in searches for the style, and the Club Monaco dress she wore when she introduced Archie Harrison to Archbishop Desmond Tutu demonstrated the power of the “Meghan Effect” when it sold out in less than a day.

Coming in behind Markle at number two is Interstellar star Timothee Chalamet. The 23-year-old seldom uses the help of a stylist to come up with his looks, including his embellished Louis Vuitton bib at the Golden Globes and his sequin hoodie at the premiere of The King. The hoodie led to a 192 percent increase in “men’s hoodies” searches. And, when the actor wore a suit from Haider Ackermann, there was a 806 percent increase the following week in searches for the brand.

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At number three is actress and singer Zendaya, and joining the list this year at number four is Billie Eilish. Rounding at the top five is rapper Cardi B. The rest of the top ten includes K-Pop star Lisa from Blackpink, Kylie Jenner, Lizzo, Harry Styles, and Emmy-winner Billy Porter.


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