Michael B. Jordan has made his debut in Coach’s spring 2019 campaign as the fashion label’s new leading man.
“So excited for my first campaign with @Coach,” he wrote in a caption for the photo. “Showing it to you guys before everyone else.”
Stuart Vevers, creative director for Coach, said partnering with Jordan was a “natural step.”
“I’ve really enjoyed getting to know Michael over the last few years,” Vevers said in the release. “He has been a true supporter of Coach so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.”