Claiming to be the UK’s first and only gentleman’s pedicure room, Aldwyn & Sons, has opened at the back of Sharps Barber & Shop on 9 Windmill Street, London. Aldwyn & Sons’ bespoke menu of treatments – with manicures priced from £30 and pedicures from £40 – includes the signature, 45-minute ‘Modern Footman’, encompassing a pedicure of nail and cuticle work, foot filing, exfoliation and moisturising, followed by a foot massage.
Aldwyn & Sons Founder, Aldwyn Boscawen said: “Men’s grooming, particularly the feet, is often overlooked and can have a significant impact on a man’s overall wellbeing. It was in searching for somewhere to have a pedicure myself that a gap in the market was spotted – a nail salon really wasn’t for me and there was little else on the market to address my unsightly, coarse and at times uncomfortable feet. In contemporary times, footcare has never been accessible for gentlemen in a bespoke environment and tailored to their comfort… until now! Aldwyn & Sons is born and I’m so proud to be welcoming our first customers.”