Sean Sweeney, from Sweeney’s Barbershop in Dinas Powys, is among the latest group of elite cutters and shavers to be employed by premium education service the Great British Barbering Academy (GBBA).
On May 21, the British master barber of 20-years was hand-picked by the academy after performing an outstanding demonstration on the GBBA stage at Barber UK – one of the UK’s largest barber trade shows.
Mr Sweeney was presented with this opportunity after successfully making it through an application phase that included hundreds of the UK’s finest barbers; only 10 of these elite hairstylists were invited to display their talents at Barber UK.
The appointment of the 34-year old was decided by the GBBA’s Head Educator Mike Taylor, who said: “I was blown away by the skills, knowledge, and confidence that Sean displayed at Barber UK. He is a testament to how far barbering has come in the modern era and I am very excited to welcome him into our team.”
Mr Sweeney has been involved in the industry since he was a teenager and says his career started with a nickname. “All my life people called me Sweeney Todd,” he says. “I started looking into the nickname and became fascinated by barbering.” At the age of 13 the young barber enthusiast bagged himself a job as a hair sweeper; by the age of 16 he was a fully qualified barber.
Today, with more than 20-years of industry experience, Mr Sweeney owns an established barbershop in Dinas Powys and specializes in fades, patterns, long hair, and wet shaving. The latter, he says, is thanks to “working in Cardiff’s Bentley & Co. barbershop as a wet shave specialist” at the age of 25.
On his new role as an educator for the Great British Barbering Academy, Mr Sweeney said: “I am thrilled to be hand-picked as an educator for the GBBA. I have helped youngsters master our trade for many years now and am excited to bring new and existing skills to the academy.”
The 34-year old will be leading bespoke barber training courses in barber shops, salons, and designated Salon Services stores within a 50-mile catchment area of Dinas Powys in the coming months. These expert courses cater to all abilities and are supplied exclusively to the Great British Barbering Academy by premium men’s grooming brand The Bluebeards Revenge. Each course is designed to improve the knowledge, confidence, and essential skills of all participants.
The recent appointment of new educators to the GBBA highlights a noticeable increase in how frequently men are visiting barbershops. According to Head Educator Mike Taylor: “This increase in attention illustrates the growing acceptance of male grooming and is part of the reason the GBBA was launched in January 2017: to give people an affordable opportunity to learn new skills, improve current techniques, and join a lucrative industry that is only getting bigger and better.”