You already know @barbersince98 – often known as Oscar Torres – because the barber working one of many premier showcase websites within the enterprise with greater than 1 / 4 million Instagram followers. An American primarily based in Rhode Island, Oscar just lately retired from reducing hair to mix his huge on-line presence with Booksy, the highly effective cell appointment app and business game-changer.
After I had an opportunity to interview him in Eire this spring, I wished to know the story behind Oscar’s unimaginable successes and his choice to go all in with Booksy.
Haircuts within the bathtub
Oscar instructed me he’s cherished barbering since his mother plunked the youngsters into an empty tub for his or her home made cuts. “When she mentioned, ‘Strip all the way down to your underwear and get within the tub,’ we knew it was haircut time!” he remembers. “To be sincere, although, I wasn’t the most important fan of my mother’s abilities.”
“After I was 13 I discovered inspiration in my sister’s boyfriend, who would give me and my brothers haircuts,” he added. “I used to observe and suppose ‘This appears doable. I believe I might do this.’”
Oscar quickly talked his grandmother into spending most of his back-to-school cash on his first set of clippers and trimmers, and Mother was not too glad. “She mentioned, ‘We’re taking this again to the shop.’ However I used to be like, ‘Mother, I could make the cash again!’ A few days later I had folks knocking on my door for haircuts and that weekend I made all the cash again.”
After being provided an apprenticeship by a classmate’s father, Oscar went to work in a barber store. “That was 1998,” he mentioned, “I took it severely and it has been a blessing ever since.” It additionally explains the place @barbersince98 comes from!
As his barbering and video/journalism abilities grew, Oscar grew to become a fast-growing fixture on Instagram. When Booksy started to take off, the 2 started to see a possible partnership, one primarily based on mutual respect for innovation and talent.
“I noticed the distinctiveness of what Booksy is doing,” Oscar mentioned. “There are plenty of instruments in our business, and most of them are simply bizarre, however Booksy helps folks earn more money, acquire extra purchasers, characterize themselves in probably the most skilled method.”
In my travels, I’ve discovered many barbers wrestle with staying organized, though doing so will increase consistency, reliability and finally makes for a extra profitable profession. Oscar agrees; one cause he loves Booksy. “Booksy helps barbers keep organized and serving to purchasers talk with their barbers,” he mentioned. Booksy takes the stress off barbers to deal with telephone calls and walk-ins whereas attempting to focus on the individual within the chair, a basic and severe organizational drawback for a lot of.
With Booksy, clients see their barber’s schedule on their cell machine and e-book their appointments themselves 24/7, and even cancel or reschedule. All a barber must do is give nice haircuts and test the calendar to see who’s subsequent!
Assembly Obama’s barber
Oscar’s an enormous believer in consistency and reliability, and Booksy’s organizational instruments assist barbers develop each. Oscar just lately received huge assist for that perspective from Barack Obama’s private barber, the legendary Zariff at Chicago’s Hyde Park Hair Salon. After touchdown an Instagram interview with Zariff, Oscar instructed me “Zariff focuses on being constant and dependable. He feels abilities are very important, however the first two are an important. A talented barber that’s not constant and never dependable, how efficient can that barber be?”
In all probability not efficient sufficient to land Barack Obama as a shopper!
Oscar is aware of advertising and PR inside out, so he instantly grasped how necessary it’s that Booksy goes above and past their already-innovative appointment administration instrument to assist barbers market and develop. Booksy can combine a barber’s website online into the Booksy area to spice up Google rankings, and geolocate Booksy barbershops, attracting purchasers with virtually no involvement from the barber in any respect. “With Booksy a daily individual like me or you possibly can go to a special metropolis,” he enthuses, “and if you happen to don’t know any barbers there, you open up the Booksy app and it provides you the closest barbers. That’s bringing new purchasers to you.”
Oscar is so enthusiastic that he fortunately retired from barbering to concentrate on serving to barbers get Booksy into their working lives. Booksy’s energy, mixed with Oscar’s business presence and advertising experience, are an enormous profit to barbers all over the place. “My job is to introduce Booksy to individuals who haven’t used it earlier than or who’re utilizing it and wish some assistance on methods to make their web page extra presentable,” he sums up. “By me coping with so many companies on this platform, that permits me to present folks recommendation on what to do and what to not do.”
“I provide model publicity,” he added. “I like serving to manufacturers who’ve a significant goal in our business. My Instagram is a showcase platform. When you’ve got a model that stands out and also you want some assist, I will help you out with that.”
“You possibly can’t reinvent the wheel, however you possibly can change the trip”
I all the time ask my interviewees for recommendation to younger barbers and Oscar is straight up together with his.
“One factor I discovered is that you’re by no means going to reinvent the wheel, however you possibly can change the trip,” he instructed me.
“Social media is an enormous platform. You may be appreciated by individuals who will most likely by no means sit in your chair as a result of they’re abroad, however I can’t stress sufficient, don’t lose the significance of your group.
“It’s cool to get likes and follows by folks you’ll by no means meet, however it’s essential focus in your group and the individuals who go into your corporation on a weekly and a month-to-month foundation.”
And whereas Oscar agrees there isn’t any substitute for persistence and onerous work, he comes again to how necessary it’s for barbers to be organized.
“For those who suppose you’re grinding now, tighten up your belt as a result of it’s a protracted trip!” he laughs. “There are issues you’ll undergo, plenty of purchasers you’ll lose and acquire, and on the finish of the day, it’s essential keep organized!”
“That’s one more reason I’m with Booksy. It helps barbers who’re younger keep organized and maintain your purchasers,” he provides. “Focus in your purchasers, keep organized and good issues can occur.”
My because of Oscar for an enchanting dialog. You possibly can contact him and inquire how he will help your corporation by emailing Oscar.email@example.com
It’s wonderful to me how Booksy is gaining traction everywhere in the business, and it’s inspiring that so many barbers acknowledge its worth and will not be being left behind!
Make sure to watch the total interview on my YouTube @larrythebarberman, and ’til subsequent time, glad barbering!
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