Musical.ly Shuts Down Stay.ly, Will Merge Stay-Streaming Into Most important App – Selection

Musical.ly, the social-video sharing and lip-syncing app maker, is killing off Stay.ly two years after it launched the standalone app for live-streaming video.

As an alternative, Musical.ly will merge the live-streaming options of Stay.ly into its major app, which the corporate says has 50 million month-to-month lively customers. The shutdown of Stay.ly was first reported by TechCrunch.

“Stay-streaming from Stay.ly is shifting to Musical.ly — our objective is to make it simple to take pleasure in your favourite quick movies and your favourite reside content material, multi functional place,” mentioned an organization rep. Customers of Musical.ly will likely be step by step getting the flexibility to live-stream video over the subsequent few weeks.

The corporate didn’t instantly have information on what number of lively Stay.ly customers it had. In keeping with mobile-analytics agency Sensor Tower, Stay.ly had greater than 26 million installs thus far, with the U.S. accounting for about 70% of installs. Within the first quarter of 2018, downloads of the app have been down about 41% year-over-year from Q1 2017 — indicating an enormous lack of momentum.

The transfer comes after Musical.ly was acquired by Chinese language tech big Bytedance final 12 months in a deal reportedly value as much as $1 billion.

Underneath Bytedance’s possession, Musical.ly has operated as an unbiased platform headed by co-founders Louis Yang and Alex Zhu, whereas collaborating with its mum or dad. Musical.ly has introduced the creation of a $50 million in a fund to help its customers (or “Musers” within the firm’s lingo) with scholarship packages and co-development offers with customers and media companions.

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