Yang Weidong, president of Alibaba-owned video-streaming platform Youku, has moreover been named president at Ali Music, the web music agency that’s a part of Chinese language e-commerce big Alibaba’s digital leisure group.
In a associated transfer, Alibaba Photos’ president Fan Luyuan now additionally turns into president of live-event ticketing platform Damai.
Alibaba stated that the strategic strikes are supposed to additional combine the varied companies, and to ship higher person expertise for audiences in China.
“The reshuffling is a part of a multiphase push for a unified leisure technique and stronger synergies,” Alibaba stated in an announcement. Specifically, the corporate is seeking to increase the combination of Ali Music’s cross-platform operations with Youku and to enhance the concert-going expertise for Damai prospects.
“Within the yr and a half since Alibaba Digital Media & Leisure Group was established, the entire enterprise items have strengthened and made developments of their respective fields. And the digital media and leisure matrix is on its strategy to preventing with stronger coordination,” Alibaba group CEO Daniel Zhang stated in a letter to workers asserting the adjustments.
Alibaba’s Digital Leisure unit — which straddles two listed firms, Alibaba and Alibaba Photos Group — has actions in
streaming video, movie funding and distribution, on-line ticket gross sales and merchandising. It acquired dwell occasions ticketing enterprise Damai by means of an acquisition in March 2017.
“We don’t view (leisure) as a separate new enterprise. We view this as a class enlargement for our present and the newly acquired prospects. So that is an integral a part of our ecosystem. And as we at all times stated, for Chinese language folks and when their life-style altering and their life high quality altering and upgraded, they not solely want extra bodily merchandise, native companies, but additionally they want extra digital contents,” stated Zhang earlier this month in a dialogue of Alibaba’s monetary outcomes.