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Barber Eric Pacino – From Determined Occasions to Chopping the Stars

For a lot of, “Eric Pacinos” is simply one other option to say “worldwide celeb barber.” When Eric is just not slicing Nas’ hair on the Cannes Movie Competition or trimming up Jay-Z for an album cowl shoot in New York, he’s selling his wildly profitable line of high quality hair merchandise and talking at hair reveals all around the world. He undoubtedly has it goin’ on like nobody else within the {industry}.

So you possibly can think about how excited I used to be to get a couple of minutes with him, certainly one of my largest targets since I began my interview channel. We met up at Premier Expo in Orlando and Eric didn’t disappoint. You’ll want to view the entire interview on my YouTube, larrythebarberman@barbers.television

Eric: Began with no meals within the fridge, younger son

Eric’s life story is extra inspiring than most, so I requested him to dive proper into it.

He stated he began slicing his personal hair in his childhood rest room, then graduated to slicing his pals for a small price. “I used to be going to highschool with cash in my pocket, and it felt good,” he informed me, “not simply due to the cash however as a result of I used to be making my pals look good. That was the defining level. At all times attempting to remodel all my pals; greater than only a haircut.“

Even becoming a member of the Navy couldn’t separate Eric from his calling. “I at all times discovered myself slicing hair on the ship, and even once I was going out with my pals, I might say “Earlier than we go, let me minimize your hair.” That’s once I thought I ought to go to nighttime faculty to get my license.”

However post-Navy he was nonetheless 500 hours quick in his research and had a younger son to look after. The instances had been determined. “At that time my son was three, and I had hit all-time low. I couldn’t discover a job, and it was like, ‘Man, my son’s acquired to eat!’”

“That’s once I took barbering severely,” he continues. “As a result of I didn’t need that feeling of being hungry anymore, that feeling of not seeing my baby eat. I do know what it feels wish to know you don’t have anything within the fridge if you open it up. I do know what it looks like to make use of the restroom in your individual home and never have rest room paper. I actually would go to McDonald’s and depart with further napkins. Don’t inform this to McDonald’s, however I did it simply to have rest room paper in the home.”

“It was hurtful as a person,” he continues. “ So I feel I attribute any success or no matter you name it – I simply don’t really feel I’m as profitable as I may probably grow to be – however I attribute that to desperation and the requirements of dwelling. I by no means wish to return to that.”

Eric ultimately obtained a license and located work. For a lot of, that could be the comfortable finish of the story, however Eric discovered the hearth inside was burning hotter than ever. “I knew I needed extra than simply being a barber,” he informed me.

Sacrifice and persistence to construct barbering success

Earlier than we acquired into Eric’s accomplishments, I needed to know extra about his trials and tribulations arising. As traditional, he was candid.

“One of many largest was all various kinds of sacrifice, from working lengthy hours to having a dream and never having individuals imagine it,” he stated.

“Not realizing, not being educated was the most important path, having no blueprint,” he remembers. “I needed to create methods of figuring issues out as a result of we didn’t have social media, there was no ebook about making a barber store and making a product model. There was nothing. That was the most important trial, simply not realizing the place to begin.” This expertise, he stated, makes him an keen mentor to different younger barbers at the moment.

“Thank God, what has helped me is Google. If it weren’t for Google I wouldn’t have achieved a variety of issues. However it’s a must to do your homework; it’s a must to the learning.”

Eric: Each barber can improve gross sales by providing merchandise…and quite a lot of manufacturers

All alongside, Eric saved his entrepreneurial eyes open. “I created my very own model as a result of a variety of the merchandise we had been utilizing weren’t actually good, they weren’t for the kinds of haircuts and hairstyles I used to be creating. I needed to mix three or 4 completely different merchandise, and I stated, ‘Man, if somebody would come out with a product that did these three or 4 issues; from the maintain to the feel being higher, to it not being so diluted.’ I needed one thing like a pomade-like matte with no shine end.”

“I created these merchandise to offer my purchasers one of the best aids with out sending them to a retailer to purchase three or 4 completely different merchandise to create that coiffure.”

Eric strongly believes each store ought to promote product. “I can’t emphasize sufficient: it is without doubt one of the best sells! It’s going to improve your gross sales dramatically,” he informed me.

He added: “As soon as a consumer’s hair appears to be like good, the very first thing they may ask is, ‘What’s that you simply put in my hair?’ When you have it in your shelf, whether it is already there, they will depart with that. They’ll attempt to emulate the identical type that you simply simply did.”

Offering higher customer support and growing your gross sales – a no brainer!

“And a month later they are going to be again for an additional haircut and extra product. A few of these merchandise value as a lot as a haircut – our product is $16. You’re promoting one other haircut by promoting product.”

He recommends everybody step up and negotiate with product gross sales individuals, various manufacturers and asking for wholesale costs. “Diversify,” he stated. “It’s like if you stroll right into a sneaker retailer you don’t simply see simply Nikes. Give your consumer one thing to select from. They may simply ask you, ‘What is that this?’ They may wish to attempt it out ‘Will this work in my hair?’ ‘Sit down let’s attempt it.’ ‘Oh, yeah! I would like this!” It’s that straightforward.”

Eric has realized monumental success along with his high-quality merchandise.

“Proper now we’ve got three males’s hair grooming merchandise. One is the matte end, which is a good maintain however has no shine to it, which lots of people like with the pomade haircuts.

“We’ve got pomade that may be a extra versatile maintain. That one does give some shine. Then we’ve got a crème; a cream styling wax that’s in between the pomade and the matte and it does have a semi-shine end.”

We even have a beard oil. We’ve got a beard and face scrub. We’ve got razor bump soother. We acquired a shampoo and conditioner and a black masks. It’s actually standard can’t maintain it in inventory! Matte end (is primary), then black masks and the pomade is quantity three.”

Customer support: No telephone calls, please!

When Eric talks about customer support, he says he focuses on the individual within the store and within the chair. That’s why he doesn’t settle for telephone calls on the job and prefers on-line haircut appointments. His favourite app is the grooming-industry-only software program booksy.

“I’m very old skool, and I like to talk to my purchasers,” he stated. “However I’ve discovered I might moderately communicate to my purchasers within the chair moderately than on the telephone, as a result of (on the telephone) it’s by no means ‘Can I get a haircut?’ It’s about, ‘So what are you doing this weekend?’ It’s exhausting to inform any individual ‘Hey, I’ll speak to you if you’re right here.’ So the consumer doesn’t know higher in case you are in the midst of a haircut or one thing. So it’s a must to respect individuals’s time.”

Recommendation from a profitable barber: Write it down, study the craft, repair your weaknesses

Time was working quick with Eric, and I needed to get his recommendation for younger barbers simply discovering their legs. From a person who got here from ‘borrowing’ McDonald’s napkins to Chopping Nas and JayZ, that is the type of recommendation it’s best to take to coronary heart.

First, very sensible: “Write all the pieces down. You will notice an extended listing on my iPhone of issues I have to execute. Write it down and don’t erase it till it will get achieved. That is without doubt one of the largest issues I’ve discovered.”

“After that do your homework on it, Google it, discover out extra about it get on the market and get it achieved! No person goes to do it for you no one goes to place within the hours and the work that you will put in.

“If you wish to be an ideal barber, do as many cuts as you are able to do not get intimated by the completely different textures. That’s what occurred to me early on and I might mess up some curly haircuts. However I might study and get higher at these haircuts than I used to be with straight hair. “

Lastly, Eric shares hard-won honesty that can profit anybody in any career: “What you aren’t good at, work further exhausting and get higher. That’s the largest distinction of any individual who continues to develop. That’s the way you grow to be full. If you’re solely good at one factor – in case you are solely good at a #2 and a pores and skin fade, however you’re not good at shears – you’re by no means going to develop. When any individual wants you at a film set, or if you’re wanted to chop a consumer who’s paying high greenback, or would possibly wish to take you on tour with them, however you possibly can’t use the shears, your alternative was there and it’s gone. It’s gone since you didn’t wish to get higher at one thing is your weak spot.”

With that, we bid farewell, and I acquired busy sharing this distinctive second with you. Hope you take pleasure in and discover Eric’s phrases inspiring! ‘Til subsequent time, comfortable barbering!

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