BarberEditors' pick

Apothecary 87 Winner Ross Smith

You’ll have seen this chap that includes fairly loads on our social media channels. Meet Ross Smith, a daily Braid Barbers buyer in Milton Keynes who not too long ago received the Apothecary 87 beard oil competitors for 2015 to characteristic in a photograph shoot with the superb photographer Liam Oakes.

Not solely has Ross grow to be the primary man for all of Apothecary’s present adverts, he even featured in FHM’s December 2015 subject. We sat down with Ross to have a chat about how he made it from the Braid Barbers chair into one of many UK’s finest promoting magazines.

How lengthy have you ever been a Braid Barbers buyer?

I’d say for about 15 years. A mate of mine knew the Braid boys and advised them and my bromance with Rob began from there! ha

Have been you stunned when Braid’s requested you to mannequin for his or her Instagram?

Rob’s all the time very sincere and on the time preferred my look as I began to develop my beard lengthy. We’d achieved a couple of photographs previously earlier than Instagram turned massive. I didn’t count on it to result in this although!

How did the Apothecary 87 competitors entry come about?

Rob organized for the superb photographer Kim Hardy to return and take photographs of some common clients and he conjured up some actually cool footage. I used to be scrolling by way of Fb at some point and got here throughout the Apothecary 87 photograph competitors. All I needed to do was add an image and whoever had essentially the most votes received a photograph shoot with them. I uploaded one of many photographs (pictured proper) from Kim’s shoot and it went from there actually.

Did you assume that you’d win?

I all the time attempt to stay constructive as something might occur, so I attempt to take issues as they arrive. So mainly, no! ha

Inform us a bit of about what occurred, as profitable wasn’t as minimize and dried because it first appeared (in case you’ll pardon the pun!).


I truly got here 2nd with 157 votes, however the man who received was already an envoy and mannequin for a direct competitor inside the trade. He was additionally exterior the UK and the face of a rival product so was disqualified. The competitors guidelines acknowledged that you just needed to be inside the UK to enter, so I received a name inviting me to Apothecary87 HQ for a photograph shoot, as I’d received be default. Think about my pleasure!

The place was the shoot with Apothecary and Liam Oakes and the way did it go?

It was in Doncaster about 2 hours away from Milton Keynes. Liam met me exterior, then took me on a tour of the place as they’d simply moved workplaces. I met the opposite guys too; all very good and all the way down to earth folks. Liam was actually happy I received, which was an enormous praise. We have been left to crack on and ended up with some superior photographs. I discovered in regards to the historical past of the model; it began in Sam the house owners kitchen! Earlier than I left, they gave me some free merchandise which was very nice of them. The photographs have been despatched by way of a couple of days later and Liam talked about he might put some ahead to magazines within the close to future.

Who equipped the outfits?

The outfits have been my very own. I went on a procuring spree only for the photograph shoot with a mate of mine every week prior. I believe I spent about £250!

Do you know you have been going to be in FHM journal?

I used to be messaging Liam after the shoot about sure merchandise and he hinted for me to purchase December’s subject of FHM. I known as him right away, however he wouldn’t inform me which image so I needed to wait. The suspense almost killed me!

What do you do for a dwelling and would you ever think about changing into a full time mannequin?

I’m an engineer by commerce and have been for 16 years. If I might make a dwelling or simply one thing on the aspect, I’d like to do it! I all the time dreamt as a younger lad to be seen within the window of a excessive avenue store modelling, however by no means chased the dream.

Ross is now constructing his modelling portfolio and in search of any further assist or work, so in case you’d wish to guide Ross, why not ship him a message on Instagram.

We don’t need to maintain him all to ourselves at Braid Barbers (effectively, we do!), however Ross might be on the look out for an agent within the New 12 months to hold on together with his new discovered aspect profession, however solely on a component time foundation as his engineering job takes precedence.

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